For the past 10 years, I've built campaigns at the intersection of social media, influencer marketing, and culture.

My career began as an intern at Power 106 before becoming the Social Media Manager for The Cruz Show, where I spent more than five years helping reshape how radio connected with audiences online. From producing social-first celebrity moments to introducing influencer collaborations into the station's marketing strategy, I focused on creating content that reached far beyond the airwaves.

At Ethika, I built the foundation for the brand's influencer ecosystem and launched its TikTok from 0 to over 380,000 followers. As my role grew, so did my creative responsibilities—leading content strategy, campaign concepts, product launches, and brand storytelling.

Since then, I've partnered with agencies, artists, and brands to develop creative campaigns, influencer strategies, and cultural marketing moments for clients including Peso Pluma, Deorro, J Balvin x Jordan, Match Group, Baja Beach Fest, Besame Mucho, and more. Along the way, I've also helped develop creators through content strategy, branding, and partnerships—including early work with Love Island USA's Pepe Garcia.

At the core of everything I do is one goal: creating ideas that people don't just see—they remember.