PROBLEM

The launch of Ethika's limited edition World Cup jersey presented a challenge due to tight deadlines and a limited budget. With only two days to cast talent, co-direct the photoshoot, and execute the marketing strategy, the traditional approach seemed impractical. Additionally, without ample resources, finding suitable talent and ensuring a successful photoshoot became increasingly daunting.

SOLUTION

To overcome these challenges, I spearheaded a resourceful approach by leveraging local soccer players as talent for the photoshoot. Collaborating closely with the Ethika team, I identified and selected suitable individuals, co-directed the shoot, and executed the marketing strategy to ensure the product's success within the stringent timeline and budget constraints.

Drawing upon our collective creativity, we transformed limitations into opportunities. The behind-the-scenes process showcases our innovative problem-solving, highlighting the dedication and resourcefulness that went into bringing the vision for Ethika's limited edition World Cup jersey to life.